Buy Adidas Stan Smith
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adidas Stan Smith shoes have been in play since the '70s and are named after the tennis legend. Match Stan Smith's iconic style with the ultra-clean look and comfortable feel that's served up in every pair.
All Stan Smith shoes feature a full-grain leather upper for durability and printed logo on the tongue. The heel tab shows the Stan Smith logo on a background of green, pink, blue or white. A perforated 3-Stripes design accents the sides for signature adidas style, while the tonal rubber outsole delivers superior traction with every step.
That's what former US tennis champion Stan Smith says about himself and the success of his adidas-designed shoe. Although we know the adidas Stan Smith silhouette all too well, for a long time and on many feet, its history book is now a bit dusty. That's why today we're diving into the history of the best-selling shoe.
In 1963, the first adidas tennis shoe was produced and with it the first leather sneaker. Little did they know that this was just the beginning of a long line of classic adidas kicks. The upper was made of white leather, while the studded outsole was made of rubber. In addition, there were now perforated holes where the classic three stripes had been on the predecessors. Horst Dassler, the son of the founder of adidas, had the idea for this first leather tennis shoe.
However, the model, which was launched in 1965, was named after the French tennis pro Robert Haillet. When Haillet retired from the tennis game, adidas decided without further ado to look for another player. It was none other than Stan Smith.
As a result, Stan Smith signed his contract with adidas in 1973, which, according to Sneaker Report, is now number 13 on the list of the 50 most influential sneaker sponsorships in sports history. But for whatever reason, the brand couldn't decide whether the model should still be called the Haillet.
For a few years (from 1974 to 1978) you could buy the shoe with Smith's portrait and Haillet's signature. It wasn't until 1978 that the model was officially renamed the adidas Stan Smith. The cooperation with the US tennis pro then also opened the doors of the market in the United States.
At the beginning of the 21st century, adidas released a new version of the shoe, the adidas Stan Smith II, while in 2008 a model was released as a homage to the original adidas Stan Smith, which got the addition 80s.
In 2011, production was stopped because adidas managers felt that the market was overcrowded and needed some kind of shakeout. Smith (the tennis star) wasn't keen at first, but went along with it. For the 2014 relaunch, the managers planned something spectacular and got stars and influencers on board, for example Céline designer Phoebe Philo, singer Pharrell Williams, A$AP Rocky, Ellen DeGeneres and of course the tennis legend himself.
All trendsetters received individually designed kicks with their own faces. The idea was simple and good: social media marketing deluxe. The adidas Stan Smith celebrated a glorious comeback. The increasing interest was naturally reflected in the sales figures, and in 2015 alone, revenues rose by 16 percent. This year, eight million pairs are said to have been sold, and a total of 50 million pairs since the market launch.
In 2019, Business Insider wrote about a slump in sales of the two Originals models Stan Smith and Superstar. Both models would be \"very important revenue drivers for adidas Originals,\" according to then (2016) Originals division chief Arthur Hoeld. \"Both have a significant double-digit percentage share of Originals sales each.\"
Nevertheless, the adidas Stan Smith clearly contributed to the change in the reception of sneakers in everyday life. Phoebe Philo, the designer of the French luxury label Céline, was instrumental in this, often wearing the comfortable kicks after her fashion shows. Whether a suit, dress or sweatpants - the Stan Smith goes with everything.
The Stan Smith is now available in countless versions. From Primeknit upper to different colours, laced or with Velcro, cork or Boost sole to weatherproof Gore-Tex. You could even postulate that the adidas Stan Smith belongs to the 'unisex' sneakers, because the sizing is for men, women, children and babies.
Both versions of the adidas Stan Smith golf shoes have only been produced in seriously limited quantities. That means you'll be doing very well if you can get your hands on a pair when they drop online at Golfposer.
From 1965 to 1971, the leather tennis shoe was worn in competition by French tennis star Robert Haillet, who served as the main endorser for adidas on the court and clay. Because of this, the model was marketed as the adidas Robert Haillet, solidifying the idea that signature footwear existed firmly in the world of tennis.
By 1985, Stan Smith the tennis star was ready to put down his racquet and retire from the sport as a competing professional. But his version of the shoe had become so popular, there was no reason to re-brand this time around. As a result, the adidas Stan Smith stayed in circulation as a tennis staple and lifestyle favorite for the remainder of the 1980s and through the 2000s to follow.
The ubiquitous nature of the adidas Stan Smith design played well with wearers of all genders, timing perfectly with the trend of normcore. As adidas continued to bring in creatives under their brand umbrella, the likes of Raf Simons revised the Stan Smith with perforated R branding, luxury materials and, on occasion, velcro closures. Artists such as A$AP Rocky and Travis Scott regularly wore the adidas x Raf Simons Stan Smith collaborations, further boosting the appeal of inline pairs.
The All Star kicks are a design classic for good reason. The low-tops have a polished silhouette, with a rubber sole and toe cap that keep them cleaner longer than all-canvas uppers. The uppers and rubber are bright white with some subtle red and blue piping, making them stand out. If you want a more monochrome look, try the all-white pair. The neutral aesthetic of either of these goes well with just about any style or outfit. 781b155fdc